Skip to content Skip to navigation
    EXPERIENCE THE ART OF SOUND

    NEW 500 LA PRIMA

    Fiat alongside JBL engineers, created a premium audio experience that is perfect accompaniment to any journey. Four virtual venues, four unique soundscapes, unlimited ways to enjoy your journey. The entire JBL Premium Audio is calibrated to get the very best acoustics and sound for any genre of music or podcast for an unmatched audio experience.
    The New 500 La Prima is the top-notch and most complete version of the New 500 and an all-in version that brings together the best of comfort and technology.
    INSPI(RED) BY HUMAN NATURE 

    ALL-ELECTRIC (500) RED

    A unique partnership to showcase the work of (RED). (RED) is an organisation that fights global health emergencies like AIDS and COVID. By purchasing a (RED) product, a donation is triggered to the Global Fund to support a range of prevention, treatment, counselling, testing, education and care services to the communities most in need. To further the work of (RED), we've proudly joined this experience and created the (FIAT)RED Family.

    Fiat, Jeep and RAM have committed, through the partnership with (RED) to donate a minimum of $4 million to the Global Fund between 2021 and 2023 to help fight health emergencies like COVID-19 and AIDS. Each (FIAT)RED vehicle is a (RED) Product and is part of this commitment.